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Can Google Trends data provide information on consumer’s perception regarding hotel brands?
Previous studies show that search engine query data is a valuable predictor for tourism demand forecasting. The goals of this study are to identify the current positions of hotels in the perception of the customer and to propose a method for practitioners to increase the visibility of consumer'...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8751467/ http://dx.doi.org/10.1007/s40558-022-00220-1 |