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Post COVID-19: Health crisis management for the cruise industry

The cruise industry is gravely affected by the COVID-19 pandemic due to rising public health concerns. This study combines and examines health crisis management and marketing theories to address public health concerns and improve the usage of cruise services. Combining social exchange theory, custom...

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Detalles Bibliográficos
Autores principales: Li, Zhaotong, Wang, Xueqin, Li, Xue, Yuen, Kum Fai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8752445/
https://www.ncbi.nlm.nih.gov/pubmed/35036299
http://dx.doi.org/10.1016/j.ijdrr.2022.102792