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Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia

Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players wa...

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Detalles Bibliográficos
Autores principales: Ericska, Rizshad Abdillah, Maureen Nelloh, Liza Agustina, Pratama, Sasotya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier B.V. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8756767/
https://www.ncbi.nlm.nih.gov/pubmed/35043071
http://dx.doi.org/10.1016/j.procs.2021.12.156