Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia

Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players wa...

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Detalles Bibliográficos
Autores principales: Ericska, Rizshad Abdillah, Maureen Nelloh, Liza Agustina, Pratama, Sasotya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier B.V. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8756767/
https://www.ncbi.nlm.nih.gov/pubmed/35043071
http://dx.doi.org/10.1016/j.procs.2021.12.156
Descripción
Sumario:Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players was conducted to analyze Performance Expectancy, Effort Expectancy, and Social Influence as the antecedents of purchase intention and behavioural use for the freemium business model in Indonesia. Surprisingly, the social effect does not significantly influence the Purchase Intention, but others have shown their significant effects on purchase intention and behavioural use.

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