Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia

Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players wa...

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Autores principales: Ericska, Rizshad Abdillah, Maureen Nelloh, Liza Agustina, Pratama, Sasotya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier B.V. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8756767/
https://www.ncbi.nlm.nih.gov/pubmed/35043071
http://dx.doi.org/10.1016/j.procs.2021.12.156
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author Ericska, Rizshad Abdillah
Maureen Nelloh, Liza Agustina
Pratama, Sasotya
author_facet Ericska, Rizshad Abdillah
Maureen Nelloh, Liza Agustina
Pratama, Sasotya
author_sort Ericska, Rizshad Abdillah
collection PubMed
description Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players was conducted to analyze Performance Expectancy, Effort Expectancy, and Social Influence as the antecedents of purchase intention and behavioural use for the freemium business model in Indonesia. Surprisingly, the social effect does not significantly influence the Purchase Intention, but others have shown their significant effects on purchase intention and behavioural use.
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spelling pubmed-87567672022-01-14 Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia Ericska, Rizshad Abdillah Maureen Nelloh, Liza Agustina Pratama, Sasotya Procedia Comput Sci Article Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players was conducted to analyze Performance Expectancy, Effort Expectancy, and Social Influence as the antecedents of purchase intention and behavioural use for the freemium business model in Indonesia. Surprisingly, the social effect does not significantly influence the Purchase Intention, but others have shown their significant effects on purchase intention and behavioural use. Published by Elsevier B.V. 2022 2022-01-13 /pmc/articles/PMC8756767/ /pubmed/35043071 http://dx.doi.org/10.1016/j.procs.2021.12.156 Text en © 2021 Published by Elsevier B.V. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Ericska, Rizshad Abdillah
Maureen Nelloh, Liza Agustina
Pratama, Sasotya
Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title_full Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title_fullStr Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title_full_unstemmed Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title_short Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
title_sort purchase intention and behavioural use of freemium mobile games during covid-19 outbreak in indonesia
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8756767/
https://www.ncbi.nlm.nih.gov/pubmed/35043071
http://dx.doi.org/10.1016/j.procs.2021.12.156
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