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Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia
Purchase intention and behavioural use of UTAUT model has been used widely but still limited to be tested during the Covid-19 in Indonesia. This study presents UTAUT Model for the freemium mobile games in Indonesia during the pandemic. A survey of SEM-PLS toward 100 Indonesian mobile game players wa...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Published by Elsevier B.V.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8756767/ https://www.ncbi.nlm.nih.gov/pubmed/35043071 http://dx.doi.org/10.1016/j.procs.2021.12.156 |