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Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
Despite the extensive use of anthropomorphism strategy in marketing practices, little research attention has been given to the environmental factors that influence consumer preference for anthropomorphic products. This research examines when and why contagious disease cues can influence consumer pre...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8761840/ https://www.ncbi.nlm.nih.gov/pubmed/35068688 http://dx.doi.org/10.1007/s11002-022-09614-x |