Nudging customers towards healthier food and beverage purchases in a real-life online supermarket: a multi-arm randomized controlled trial

BACKGROUND: Nudging is increasingly used to promote healthy food choices in supermarkets. Ordering groceries online is gaining in popularity and nudging seems efficacious there as well, but is never comprehensively tested in real-life. We evaluated the real-life effectiveness of nudging in an online...

Descripción completa

Detalles Bibliográficos
Autores principales: Stuber, Josine M., Lakerveld, Jeroen, Kievitsbosch, Loes W., Mackenbach, Joreintje D., Beulens, Joline W. J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8762859/
https://www.ncbi.nlm.nih.gov/pubmed/35034635
http://dx.doi.org/10.1186/s12916-021-02205-z