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Research on the Relationship Between Service Guarantee Perception and Customer Value in the Chinese Context
As an excellent management tool, service guarantee can improve the competitive advantage of enterprises and allow consumers to obtain high-quality products and services. However, in the current Chinese context, this tool has not played its proper function. One important reason is the perception devi...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8767004/ https://www.ncbi.nlm.nih.gov/pubmed/35069338 http://dx.doi.org/10.3389/fpsyg.2021.766098 |