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Applying the integrated marketing communication approach to recruit and retain African American women
Background: Researchers use multiple approaches to engage and maintain underrepresented populations in research. They often overlook integrated marketing communication (IMC), a useful approach for commercial marketing, for more established health promotion and social marketing techniques. There is l...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Tabriz University of Medical Sciences
2021
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8767075/ https://www.ncbi.nlm.nih.gov/pubmed/35079591 http://dx.doi.org/10.34172/hpp.2021.58 |