Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing

Neuromarketing is an emerging research field for prospective businesses on consumer’s preference. Consumer’s preference prediction based on electroencephalography (EEG) can reliably predict likes or dislikes of a product. However, the current EEG prediction and classification accuracy have yet to re...

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Detalles Bibliográficos
Autores principales: Zeng, Li, Lin, Mengsi, Xiao, Keyang, Wang, Jigan, Zhou, Hui
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Human Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8770276/
https://www.ncbi.nlm.nih.gov/pubmed/35069157
http://dx.doi.org/10.3389/fnhum.2021.793952

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8770276/
https://www.ncbi.nlm.nih.gov/pubmed/35069157
http://dx.doi.org/10.3389/fnhum.2021.793952

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