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Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing
Neuromarketing is an emerging research field for prospective businesses on consumer’s preference. Consumer’s preference prediction based on electroencephalography (EEG) can reliably predict likes or dislikes of a product. However, the current EEG prediction and classification accuracy have yet to re...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8770276/ https://www.ncbi.nlm.nih.gov/pubmed/35069157 http://dx.doi.org/10.3389/fnhum.2021.793952 |