Sensory Drivers of Consumer Acceptance, Purchase Intent and Emotions toward Brewed Black Coffee

The link between coffee aroma/flavor and elicited emotions remains underexplored. This research identified key sensory characteristics of brewed black coffee that affected acceptance, purchase intent and emotions for Thai consumers. Eight Arabica coffee samples were evaluated by eight trained descri...

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Detalles Bibliográficos
Autores principales: Pinsuwan, Ammaraporn, Suwonsichon, Suntaree, Chompreeda, Penkwan, Prinyawiwatkul, Witoon
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8774372/
https://www.ncbi.nlm.nih.gov/pubmed/35053912
http://dx.doi.org/10.3390/foods11020180

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8774372/
https://www.ncbi.nlm.nih.gov/pubmed/35053912
http://dx.doi.org/10.3390/foods11020180

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