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Do the Colors of the Label and the Sweetening Agent Information Influence the Sensory Expectations Consumer? A Case Study with Skyr-Type Yogurt

The objective of this research was to evaluate the sensory expectation and buying intention of consumers from different Brazilian regions for skyr-type yogurt based on the colors and sweetener on its label. Ten images of skyr mango yogurt labels were created varying in color (orange, white, yellow,...

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Detalles Bibliográficos
Autores principales: Pereira, Cecília Teresa Muniz, de Medeiros, Alessandra Cazelatto, Ventura, Marcella Benetti, Pereira, Dalva Muniz, Bolini, Helena Maria André
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8775062/
https://www.ncbi.nlm.nih.gov/pubmed/35053899
http://dx.doi.org/10.3390/foods11020167