Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective

Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendo...

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Detalles Bibliográficos
Autores principales: Nezami, Mehdi, Tuli, Kapil R., Dutta, Shantanu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8777410/
https://www.ncbi.nlm.nih.gov/pubmed/35079189
http://dx.doi.org/10.1007/s11747-021-00818-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8777410/
https://www.ncbi.nlm.nih.gov/pubmed/35079189
http://dx.doi.org/10.1007/s11747-021-00818-7

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