Cargando…
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendo...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8777410/ https://www.ncbi.nlm.nih.gov/pubmed/35079189 http://dx.doi.org/10.1007/s11747-021-00818-7 |