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Eye-Tracker Study of Influence of Affective Disruptive Content on User’s Visual Attention and Emotional State

When reading interesting content or searching for information on a website, the appearance of a pop-up advertisement in the middle of the screen is perceived as irritating by a recipient. Interrupted cognitive processes are considered unwanted by the user but desired by advertising providers. Divert...

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Detalles Bibliográficos
Autores principales: Lewandowska, Anna, Rejer, Izabela, Bortko, Kamil, Jankowski, Jarosław
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8780667/
https://www.ncbi.nlm.nih.gov/pubmed/35062508
http://dx.doi.org/10.3390/s22020547