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Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case

COVID-19 became an issue affecting different parts of our life. Different communication campaigns use vaccination as an information peg, argument in discussions, and so on. As a result, they have an impact on people’s attitudes to immunization. We applied the message analysis to the dataset of socia...

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Autores principales: Zakharchenko, Olena, Avramenko, Roksolana, Zakharchenko, Artem, Korobchuk, Anastasiya, Fedushko, Solomiia, Syerov, Yuriy, Trach, Olha
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Author(s). Published by Elsevier B.V. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8790959/
https://www.ncbi.nlm.nih.gov/pubmed/35103089
http://dx.doi.org/10.1016/j.procs.2021.12.306
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author Zakharchenko, Olena
Avramenko, Roksolana
Zakharchenko, Artem
Korobchuk, Anastasiya
Fedushko, Solomiia
Syerov, Yuriy
Trach, Olha
author_facet Zakharchenko, Olena
Avramenko, Roksolana
Zakharchenko, Artem
Korobchuk, Anastasiya
Fedushko, Solomiia
Syerov, Yuriy
Trach, Olha
author_sort Zakharchenko, Olena
collection PubMed
description COVID-19 became an issue affecting different parts of our life. Different communication campaigns use vaccination as an information peg, argument in discussions, and so on. As a result, they have an impact on people’s attitudes to immunization. We applied the message analysis to the dataset of social media posts from Ukraine to detect the messages used in the communication regarding the vaccine and reveal communication campaigns propagating these messages. We found five campaigns launched by different actors and shaping the attitude to COVID-19 immunization expressed in the people’s posts. The incoherence of the information about immunization and authorities’ inconsistency in the communications about vaccines may lead to vaccine hesitancy and undermine confidence in the sources of the official information about COVID-19. Vaccine hesitancy has multifaceted nature and cannot be reduced just to politicians’ conspiracy theories or far-right propaganda.
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spelling pubmed-87909592022-01-26 Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case Zakharchenko, Olena Avramenko, Roksolana Zakharchenko, Artem Korobchuk, Anastasiya Fedushko, Solomiia Syerov, Yuriy Trach, Olha Procedia Comput Sci Article COVID-19 became an issue affecting different parts of our life. Different communication campaigns use vaccination as an information peg, argument in discussions, and so on. As a result, they have an impact on people’s attitudes to immunization. We applied the message analysis to the dataset of social media posts from Ukraine to detect the messages used in the communication regarding the vaccine and reveal communication campaigns propagating these messages. We found five campaigns launched by different actors and shaping the attitude to COVID-19 immunization expressed in the people’s posts. The incoherence of the information about immunization and authorities’ inconsistency in the communications about vaccines may lead to vaccine hesitancy and undermine confidence in the sources of the official information about COVID-19. Vaccine hesitancy has multifaceted nature and cannot be reduced just to politicians’ conspiracy theories or far-right propaganda. The Author(s). Published by Elsevier B.V. 2022 2022-01-26 /pmc/articles/PMC8790959/ /pubmed/35103089 http://dx.doi.org/10.1016/j.procs.2021.12.306 Text en © 2021 The Author(s). Published by Elsevier B.V. Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID-19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website. Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
spellingShingle Article
Zakharchenko, Olena
Avramenko, Roksolana
Zakharchenko, Artem
Korobchuk, Anastasiya
Fedushko, Solomiia
Syerov, Yuriy
Trach, Olha
Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title_full Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title_fullStr Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title_full_unstemmed Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title_short Multifaceted Nature of Social Media Content Propagating COVID-19 Vaccine Hesitancy: Ukrainian Case
title_sort multifaceted nature of social media content propagating covid-19 vaccine hesitancy: ukrainian case
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8790959/
https://www.ncbi.nlm.nih.gov/pubmed/35103089
http://dx.doi.org/10.1016/j.procs.2021.12.306
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