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Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi
Customer engagement refers to the emotional attachment a student experiences as a customer during repeated and ongoing interactions. Engagement occurs through satisfaction, loyalty, and excitement about the brand experience. Organizations engage customers at the point of behavioral change by explori...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8795860/ https://www.ncbi.nlm.nih.gov/pubmed/35095688 http://dx.doi.org/10.3389/fpsyg.2021.801439 |