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Did clickbait crack the code on virality?

Although clickbait is a ubiquitous tactic in digital media, we challenge the popular belief that clickbait systematically leads to enhanced sharing of online content on social media. Using the Persuasion Knowledge Model, we predict that clickbait tactics may be perceived by some readers as a manipul...

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Detalles Bibliográficos
Autores principales: Mukherjee, Prithwiraj, Dutta, Souvik, De Bruyn , Arnaud
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8799425/
https://www.ncbi.nlm.nih.gov/pubmed/35125556
http://dx.doi.org/10.1007/s11747-021-00830-x