Cargando…

Increasing vaccination intention in pandemic times: a social marketing perspective

With the release of several COVID-19 vaccines, hopes for ending the pandemic have emerged. However, the uptake of the vaccines is largely voluntary and depends on the intentions of the public. From a social marketing perspective, this study takes the case of Italy to identify and test factors that a...

Descripción completa

Detalles Bibliográficos
Autores principales: Wassler, Philipp, Del Chiappa, Giacomo, Nguyen, Thi Hong Hai, Fedeli, Giancarlo, Williams, Nigel L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8802542/
http://dx.doi.org/10.1007/s43039-022-00049-w