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Redefining “masstige” luxury consumption in the post-COVID era

The concept of “new luxury” has challenged the conventional marketing of luxury goods as prestigious, leading to greater expansion of mass luxury meaning. This has become more evident since the outbreak of COVID-19, which has been a catalyst for consumption in the luxury market. This paper investiga...

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Detalles Bibliográficos
Autores principales: Wang, Zi, Yuan, Ruizhi, Luo, Jun, Liu, Martin J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8803570/
https://www.ncbi.nlm.nih.gov/pubmed/35125559
http://dx.doi.org/10.1016/j.jbusres.2022.01.057