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Redefining “masstige” luxury consumption in the post-COVID era
The concept of “new luxury” has challenged the conventional marketing of luxury goods as prestigious, leading to greater expansion of mass luxury meaning. This has become more evident since the outbreak of COVID-19, which has been a catalyst for consumption in the luxury market. This paper investiga...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8803570/ https://www.ncbi.nlm.nih.gov/pubmed/35125559 http://dx.doi.org/10.1016/j.jbusres.2022.01.057 |