Measuring Internet Slang Style in the Marketing Context: Scale Development and Validation

As an emerging language variant, practitioners have extensively used Internet slang in advertising and other communication activities. However, its unique characteristics that differ from standard language have yet to be explored. Drawing upon interdisciplinary theories on schema and communication s...

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Detalles Bibliográficos
Autores principales: Liu, Shixiong, Wu, Yi, Gong, Wu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8805681/
https://www.ncbi.nlm.nih.gov/pubmed/35115982
http://dx.doi.org/10.3389/fpsyg.2021.751806

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8805681/
https://www.ncbi.nlm.nih.gov/pubmed/35115982
http://dx.doi.org/10.3389/fpsyg.2021.751806

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