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Measuring Internet Slang Style in the Marketing Context: Scale Development and Validation
As an emerging language variant, practitioners have extensively used Internet slang in advertising and other communication activities. However, its unique characteristics that differ from standard language have yet to be explored. Drawing upon interdisciplinary theories on schema and communication s...
Autores principales: | Liu, Shixiong, Wu, Yi, Gong, Wu |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8805681/ https://www.ncbi.nlm.nih.gov/pubmed/35115982 http://dx.doi.org/10.3389/fpsyg.2021.751806 |
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