How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?

E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on the stimulus-body-response theory, th...

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Detalles Bibliográficos
Autores principales: Shen, Huiyun, Yu, Jie, Zhang, Hua, Gou, Jin, Zhang, Xiangqian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811207/
https://www.ncbi.nlm.nih.gov/pubmed/35126247
http://dx.doi.org/10.3389/fpsyg.2021.797035

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811207/
https://www.ncbi.nlm.nih.gov/pubmed/35126247
http://dx.doi.org/10.3389/fpsyg.2021.797035

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