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How Does Social Support Affect the Retention Willingness of Cross-Border E-Commerce Sellers?
E-commerce research usually focuses more on how to protect consumers’ rights and increase their purchase intention from the perspective of consumers. However, we still lack understanding of e-commerce sellers, especially cross-border e-commerce sellers. Based on the stimulus-body-response theory, th...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811207/ https://www.ncbi.nlm.nih.gov/pubmed/35126247 http://dx.doi.org/10.3389/fpsyg.2021.797035 |