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Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature. Grounded by the stimulus-organism-response (S-O-R)...

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Detalles Bibliográficos
Autores principales: Wang, Siqi, Ye, Ye, Ning, Binyao, Cheah, Jun-Hwa, Lim, Xin-Jean
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811303/
https://www.ncbi.nlm.nih.gov/pubmed/35126270
http://dx.doi.org/10.3389/fpsyg.2021.829696