Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery

Consumers often feel embarrassed when buying products like condoms, hemorrhoid cream, and beriberi cream in crowded pharmacies. There is an interesting phenomenon in life: Some beriberi creams use the images of a “real foot”, while others use the images of a “cartoon foot.” Imagine if a young woman...

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Detalles Bibliográficos
Autores principales: Ye, Shenghong, Yan, Haoyun, Lin, Zhengyu, Huang, Zan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811570/
https://www.ncbi.nlm.nih.gov/pubmed/35126246
http://dx.doi.org/10.3389/fpsyg.2021.796998

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811570/
https://www.ncbi.nlm.nih.gov/pubmed/35126246
http://dx.doi.org/10.3389/fpsyg.2021.796998

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