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Embarrassing Product, Image Type, and Personal Pronoun: The Mediating Effect of Body Imagery
Consumers often feel embarrassed when buying products like condoms, hemorrhoid cream, and beriberi cream in crowded pharmacies. There is an interesting phenomenon in life: Some beriberi creams use the images of a “real foot”, while others use the images of a “cartoon foot.” Imagine if a young woman...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8811570/ https://www.ncbi.nlm.nih.gov/pubmed/35126246 http://dx.doi.org/10.3389/fpsyg.2021.796998 |