Elements that compose the non-profit BRAND orientation in an emerging country

This study grouped and systematized the elements that make up non-profit brand orientation (NBO) in an emerging country, as well as the elements that precede non-profit brand orientation, and the consequences of, and barriers to, the implementation of this strategy. The country studied was Brazil. W...

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Detalles Bibliográficos
Autores principales: Sepulcri, Lara Mendes Christ Bonella, Mainardes, Emerson Wagner
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8816688/
http://dx.doi.org/10.1007/s12208-022-00333-7

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8816688/
http://dx.doi.org/10.1007/s12208-022-00333-7

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