Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-Commerce

The virtual display of products in e-commerce brings new problems of information asymmetry, and the overload of digital information also increases the difficulty of consumers' purchasing decisions. The real-time interaction between the streamer and the consumer during live streaming e-commerce...

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Detalles Bibliográficos
Autores principales: Xu, Ping, Cui, Bang-jun, Lyu, Bei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8819172/
https://www.ncbi.nlm.nih.gov/pubmed/35140648
http://dx.doi.org/10.3389/fpsyg.2021.748172

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8819172/
https://www.ncbi.nlm.nih.gov/pubmed/35140648
http://dx.doi.org/10.3389/fpsyg.2021.748172

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