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Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic
This work has aimed to investigate the consumers’ green product purchase attitudes and behavioral intention during COVID-19 pandemic. Data was collected through a survey method of 503 consumers in Malaysia. Data were analyzed using the partial least square method. The findings revealed that fear of...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8822218/ https://www.ncbi.nlm.nih.gov/pubmed/35145450 http://dx.doi.org/10.3389/fpsyg.2021.760051 |