Brands with personalities – good for businesses, but bad for public health? A content analysis of how food and beverage brands personify themselves on Twitter

OBJECTIVE: To examine the extent to which food and beverage brands exhibit personalities on Twitter, quantify Twitter users’ engagement with posts displaying personality features and determine advertising spending across these brands on Twitter. DESIGN: We identified 100 tweets from 10 food and beve...

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Detalles Bibliográficos
Autores principales: Greene, Tenay, Seet, Carla, Rodríguez Barrio, Andrea, McIntyre, Dana, Kelly, Bridget, Bragg, Marie A
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8825980/
https://www.ncbi.nlm.nih.gov/pubmed/33820575
http://dx.doi.org/10.1017/S1368980021001439

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8825980/
https://www.ncbi.nlm.nih.gov/pubmed/33820575
http://dx.doi.org/10.1017/S1368980021001439

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