Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality

Consumer buying behavior is an important aspect in every marketing strategy to produce maximum output from the market. This study aims to determine how advertisement affects consumer buying behavior and brand loyalty by considering a mediator between brand awareness and the moderating role of percei...

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Detalles Bibliográficos
Autores principales: Zhao, Jin, Butt, Rehan Sohail, Murad, Majid, Mirza, Farhan, Saleh Al-Faryan, Mamdouh AbdulAziz
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8828731/
https://www.ncbi.nlm.nih.gov/pubmed/35153925
http://dx.doi.org/10.3389/fpsyg.2021.803348

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8828731/
https://www.ncbi.nlm.nih.gov/pubmed/35153925
http://dx.doi.org/10.3389/fpsyg.2021.803348

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