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A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seekin...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834010/ https://www.ncbi.nlm.nih.gov/pubmed/35159603 http://dx.doi.org/10.3390/foods11030453 |
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author | Wang, Yin Wang, Jiayou Shen, Qiong |
author_facet | Wang, Yin Wang, Jiayou Shen, Qiong |
author_sort | Wang, Yin |
collection | PubMed |
description | The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seeking nutrition information is lacking. This study closes this research gap and, in doing so, also shows how information seeking is related to dietary behavior. A questionnaire was sent out to a stratified random sample in Beijing, resulting in 448 responses. A cluster analysis using hierarchical methods was conducted, identifying four distinct consumer groups: Multi-Channel (27.43%), Mass Media (20.57%), Moderate (27.88%), and Uninterested (24.12%). The four segments differed significantly concerning food consumption frequencies, food literacy, and sociodemographic characteristics. Consumers who were more involved in nutrition information tended to eat healthier. Our findings indicate that nutrition information is worth promoting, but this kind of intervention is not a cure-all. Targeted interventions should focus on uninterested populations by providing non-informational nudging strategies to promote healthy eating behaviors. This study contributes to the identification of meaningful profiles for targeted interventions, particularly as regards uninterested or unreached consumers. |
format | Online Article Text |
id | pubmed-8834010 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-88340102022-02-12 A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China Wang, Yin Wang, Jiayou Shen, Qiong Foods Article The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seeking nutrition information is lacking. This study closes this research gap and, in doing so, also shows how information seeking is related to dietary behavior. A questionnaire was sent out to a stratified random sample in Beijing, resulting in 448 responses. A cluster analysis using hierarchical methods was conducted, identifying four distinct consumer groups: Multi-Channel (27.43%), Mass Media (20.57%), Moderate (27.88%), and Uninterested (24.12%). The four segments differed significantly concerning food consumption frequencies, food literacy, and sociodemographic characteristics. Consumers who were more involved in nutrition information tended to eat healthier. Our findings indicate that nutrition information is worth promoting, but this kind of intervention is not a cure-all. Targeted interventions should focus on uninterested populations by providing non-informational nudging strategies to promote healthy eating behaviors. This study contributes to the identification of meaningful profiles for targeted interventions, particularly as regards uninterested or unreached consumers. MDPI 2022-02-03 /pmc/articles/PMC8834010/ /pubmed/35159603 http://dx.doi.org/10.3390/foods11030453 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Wang, Yin Wang, Jiayou Shen, Qiong A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title | A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title_full | A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title_fullStr | A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title_full_unstemmed | A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title_short | A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China |
title_sort | consumer segmentation study of nutrition information seeking and its relation to food consumption in beijing, china |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834010/ https://www.ncbi.nlm.nih.gov/pubmed/35159603 http://dx.doi.org/10.3390/foods11030453 |
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