Cargando…

A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China

The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seekin...

Descripción completa

Detalles Bibliográficos
Autores principales: Wang, Yin, Wang, Jiayou, Shen, Qiong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834010/
https://www.ncbi.nlm.nih.gov/pubmed/35159603
http://dx.doi.org/10.3390/foods11030453
_version_ 1784649076609908736
author Wang, Yin
Wang, Jiayou
Shen, Qiong
author_facet Wang, Yin
Wang, Jiayou
Shen, Qiong
author_sort Wang, Yin
collection PubMed
description The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seeking nutrition information is lacking. This study closes this research gap and, in doing so, also shows how information seeking is related to dietary behavior. A questionnaire was sent out to a stratified random sample in Beijing, resulting in 448 responses. A cluster analysis using hierarchical methods was conducted, identifying four distinct consumer groups: Multi-Channel (27.43%), Mass Media (20.57%), Moderate (27.88%), and Uninterested (24.12%). The four segments differed significantly concerning food consumption frequencies, food literacy, and sociodemographic characteristics. Consumers who were more involved in nutrition information tended to eat healthier. Our findings indicate that nutrition information is worth promoting, but this kind of intervention is not a cure-all. Targeted interventions should focus on uninterested populations by providing non-informational nudging strategies to promote healthy eating behaviors. This study contributes to the identification of meaningful profiles for targeted interventions, particularly as regards uninterested or unreached consumers.
format Online
Article
Text
id pubmed-8834010
institution National Center for Biotechnology Information
language English
publishDate 2022
publisher MDPI
record_format MEDLINE/PubMed
spelling pubmed-88340102022-02-12 A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China Wang, Yin Wang, Jiayou Shen, Qiong Foods Article The aim of this study is to identify consumer groups based on nutrition information-seeking behavior and how it relates to food consumption. Although the Chinese public can now access nutrition information through different channels, research on the segmentation of homogeneous consumer groups seeking nutrition information is lacking. This study closes this research gap and, in doing so, also shows how information seeking is related to dietary behavior. A questionnaire was sent out to a stratified random sample in Beijing, resulting in 448 responses. A cluster analysis using hierarchical methods was conducted, identifying four distinct consumer groups: Multi-Channel (27.43%), Mass Media (20.57%), Moderate (27.88%), and Uninterested (24.12%). The four segments differed significantly concerning food consumption frequencies, food literacy, and sociodemographic characteristics. Consumers who were more involved in nutrition information tended to eat healthier. Our findings indicate that nutrition information is worth promoting, but this kind of intervention is not a cure-all. Targeted interventions should focus on uninterested populations by providing non-informational nudging strategies to promote healthy eating behaviors. This study contributes to the identification of meaningful profiles for targeted interventions, particularly as regards uninterested or unreached consumers. MDPI 2022-02-03 /pmc/articles/PMC8834010/ /pubmed/35159603 http://dx.doi.org/10.3390/foods11030453 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Wang, Yin
Wang, Jiayou
Shen, Qiong
A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title_full A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title_fullStr A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title_full_unstemmed A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title_short A Consumer Segmentation Study of Nutrition Information Seeking and Its Relation to Food Consumption in Beijing, China
title_sort consumer segmentation study of nutrition information seeking and its relation to food consumption in beijing, china
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8834010/
https://www.ncbi.nlm.nih.gov/pubmed/35159603
http://dx.doi.org/10.3390/foods11030453
work_keys_str_mv AT wangyin aconsumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina
AT wangjiayou aconsumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina
AT shenqiong aconsumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina
AT wangyin consumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina
AT wangjiayou consumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina
AT shenqiong consumersegmentationstudyofnutritioninformationseekinganditsrelationtofoodconsumptioninbeijingchina