Girl Champ in eSwatini: A Strategic Marketing Campaign to Promote Demand for Sexual and Reproductive Health Services Among Young Women

Efforts to engage adolescent girls and young women (AGYW) in HIV services have struggled, in part, due to limited awareness of services and stigma. Strategic marketing is a promising approach, but the impact on youth behavior change is unclear. We report findings from a mixed methods evaluation of t...

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Detalles Bibliográficos
Autores principales: Brault, Marie A., Christie, Sarah, Manchia, Amanda, Mabuza, Khabonina, Dlamini, Muhle, Linnander, Erika L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2021
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8840893/
https://www.ncbi.nlm.nih.gov/pubmed/34463895
http://dx.doi.org/10.1007/s10461-021-03446-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8840893/
https://www.ncbi.nlm.nih.gov/pubmed/34463895
http://dx.doi.org/10.1007/s10461-021-03446-y

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