Is Distant Extension Always Upset? Neural Evidence of Empathy and Brand Association Affect Distant Extension Evaluation

Distant brand extension as an essential strategy of obtaining benefits was highly focused on the normal marketing practice and academic research. In the current study, we aim to recognize that how individuals with different levels of empathy respond to distant extensions under corporate social respo...

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Detalles Bibliográficos
Autores principales: Song, Zhijie, Liu, Chang, Shi, Rui, Jing, Kunpeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8844498/
https://www.ncbi.nlm.nih.gov/pubmed/35178014
http://dx.doi.org/10.3389/fpsyg.2022.804797

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8844498/
https://www.ncbi.nlm.nih.gov/pubmed/35178014
http://dx.doi.org/10.3389/fpsyg.2022.804797

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