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Effects of Game Outcomes and Status Instability on Spectators’ Status Consumption: The Moderating Role of Implicit Team Identification
This study explores the interaction effects of game outcomes and status instability and the moderating role of implicit team identification on spectators’ status-seeking behavior (the pursuit and preservation of social status). The current study seeks to contribute to the existing consumer behavior...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8846218/ https://www.ncbi.nlm.nih.gov/pubmed/35178018 http://dx.doi.org/10.3389/fpsyg.2022.819644 |