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The Role of Service Recovery in Post-purchase Consumer Behavior During COVID-19: A Malaysian Perspective
The purpose of this study is to investigate the incidence of service failure in rendering service process during COVID-19. It further explores the outcomes of service recovery offered to customers in case of service failure. Like other businesses, webstores have also faced the challenges in their ef...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8847687/ https://www.ncbi.nlm.nih.gov/pubmed/35185687 http://dx.doi.org/10.3389/fpsyg.2021.786603 |