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The Role of Service Recovery in Post-purchase Consumer Behavior During COVID-19: A Malaysian Perspective

The purpose of this study is to investigate the incidence of service failure in rendering service process during COVID-19. It further explores the outcomes of service recovery offered to customers in case of service failure. Like other businesses, webstores have also faced the challenges in their ef...

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Detalles Bibliográficos
Autores principales: Mazhar, Muhammad, Ting, Ding Hooi, Hussain, Ali, Nadeem, Muhammad Aamir, Ali, Muhammad Asghar, Tariq, Umaima
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8847687/
https://www.ncbi.nlm.nih.gov/pubmed/35185687
http://dx.doi.org/10.3389/fpsyg.2021.786603