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Medical Representatives’ User Acceptance of Remote e-Detailing Technology: A Moderated Mediation Analysis of Technology Acceptance Model

OBJECTIVES: E-detailing methods have steadily evolved toward more contactless and interactive channels, which have received considerable attention during the coronavirus disease 2019 (COVID-19) crisis. Based on the technology acceptance model, this study attempted to identify medical representatives...

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Detalles Bibliográficos
Autores principales: Kim, Hyun Woo, Chang, Hyejung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Korean Society of Medical Informatics 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8850167/
https://www.ncbi.nlm.nih.gov/pubmed/35172092
http://dx.doi.org/10.4258/hir.2022.28.1.68