Consumer Purchasing Behavior Toward Green Environment in the Healthcare Industry: Mediating Role of Entrepreneurial Innovation and Moderating Effect of Absorptive Capacity

Entrepreneurial innovations lead to transformations in the existing business model, involving them integrating the new knowledge into the established entrepreneurial activities. The current study combines marketing strategies, entrepreneurial innovation, absorptive capacity, and consumer purchasing...

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Detalles Bibliográficos
Autores principales: Sarfraz, Muddassar, Raza, Mohsin, Khalid, Rimsha, Liu, Tong, Li, Zeyu, Niyomdecha, Lubna
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Public Health
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8850387/
https://www.ncbi.nlm.nih.gov/pubmed/35186878
http://dx.doi.org/10.3389/fpubh.2021.823307

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8850387/
https://www.ncbi.nlm.nih.gov/pubmed/35186878
http://dx.doi.org/10.3389/fpubh.2021.823307

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