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Examining Crisis Communication Using Semantic Network and Sentiment Analysis: A Case Study on NetEase Games

The mobile game “Immortal Conquest,” created by NetEase Games, caused a dramatic user dissatisfaction event after an introduction of a sudden and uninvited “pay-to-win” update. As a result, many players filed grievances against NetEase in a court. The official game website issued three apologies, wi...

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Detalles Bibliográficos
Autores principales: Che, ShaoPeng, Nan, Dongyan, Kamphuis, Pim, Zhang, Shunan, Kim, Jang Hyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8854284/
https://www.ncbi.nlm.nih.gov/pubmed/35185736
http://dx.doi.org/10.3389/fpsyg.2022.823415