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Examining Crisis Communication Using Semantic Network and Sentiment Analysis: A Case Study on NetEase Games
The mobile game “Immortal Conquest,” created by NetEase Games, caused a dramatic user dissatisfaction event after an introduction of a sudden and uninvited “pay-to-win” update. As a result, many players filed grievances against NetEase in a court. The official game website issued three apologies, wi...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8854284/ https://www.ncbi.nlm.nih.gov/pubmed/35185736 http://dx.doi.org/10.3389/fpsyg.2022.823415 |