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Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China
The COVID-19 pandemic has given rise to unprecedented transformations in consumer behaviour. Less is known about how consumers react to privacy stress while being compelled to continuously purchase online during the pandemic. Therefore, underpinned by the stimulus-organism-response (SOR) theory, thi...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8857531/ https://www.ncbi.nlm.nih.gov/pubmed/35221631 http://dx.doi.org/10.1007/s12144-022-02857-x |