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Do Privacy Stress and Brand Trust still Matter? Implications on Continuous Online Purchasing Intention in China

The COVID-19 pandemic has given rise to unprecedented transformations in consumer behaviour. Less is known about how consumers react to privacy stress while being compelled to continuously purchase online during the pandemic. Therefore, underpinned by the stimulus-organism-response (SOR) theory, thi...

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Detalles Bibliográficos
Autores principales:	Gong, Jiankun, Said, Fareyha, Ting, Hiram, Firdaus, Amira, Aksar, Iffat Ali, Xu, Jinghong
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8857531/ https://www.ncbi.nlm.nih.gov/pubmed/35221631 http://dx.doi.org/10.1007/s12144-022-02857-x

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