Cargando…
Developing a conversion rate optimization framework for digital retailers—case study
To stay competitive against e-commerce, many retailers started to adopt a digital retail strategy, leveraging a myriad of online and offline touchpoints to increase their customer experience and, as a result, their sales. However, currently, no guidelines exist on how digital retailers can identify,...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8864459/ http://dx.doi.org/10.1057/s41270-022-00161-y |