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How to Effectively Display Sponsorship Information: The Influences of External Time Cues and Information Type on Individuals’ Evaluations

Time, an important, yet scarce resource in daily living, affects cognition, decision-making, and behavior in various ways. For instance, in marketing practice, time-bound strategies are often employed to influence consumer behavior. Thus, understanding and mastering a target market from a temporal p...

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Detalles Bibliográficos
Autor principal: Zhang, Yuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8865140/
https://www.ncbi.nlm.nih.gov/pubmed/35222185
http://dx.doi.org/10.3389/fpsyg.2022.786676