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How to Effectively Display Sponsorship Information: The Influences of External Time Cues and Information Type on Individuals’ Evaluations
Time, an important, yet scarce resource in daily living, affects cognition, decision-making, and behavior in various ways. For instance, in marketing practice, time-bound strategies are often employed to influence consumer behavior. Thus, understanding and mastering a target market from a temporal p...
Autor principal: | Zhang, Yuan |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8865140/ https://www.ncbi.nlm.nih.gov/pubmed/35222185 http://dx.doi.org/10.3389/fpsyg.2022.786676 |
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