Role of Social Commerce Constructs and Social Presence as Moderator on Consumers' Buying Intentions During COVID-19

Social interactions through social commerce platforms empower consumers to share their personal experiences with others, but its role becomes more significant for societal protection during COVID-19. Numerous scholars have studied e-commerce extensively, but there is a lack of studies to identify so...

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Detalles Bibliográficos
Autores principales: Rashid, Rao Muhammad, Pitafi, Abdul Hameed, Qureshi, Muhammad Asif, Sharma, Anshuman
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8865511/
https://www.ncbi.nlm.nih.gov/pubmed/35222183
http://dx.doi.org/10.3389/fpsyg.2022.772028

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8865511/
https://www.ncbi.nlm.nih.gov/pubmed/35222183
http://dx.doi.org/10.3389/fpsyg.2022.772028

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